The Book Of Bro

Over the course of the last few years since the launch of the first Amazon Kindle, we have witnessed explosive growth in the ebook market. The market of online books has grown over 1000% in the last 5 years, and is set to continue increasing, whilst traditional book sales dwindle and fall. Recent commercial book series like Harry Potter and the Twilight series have kept the traditional book market stable, but are set to fall as ebooks gradually take their place. The same is happening with classics where ebook sales are taking over from paper-book sales as more and more people are re-discovering their old-time favourite stories via the Kindle application, such as the Alice’s Adventures in Wonderland ebook, which they already owned as a paper-book.

Film adaptations of book series encourage book purchase trends than any other type of publicising. In fact, The Hunger Games ebook is the highest selling ebook of all time, and a resurgent sales trend correlated precisely with advertising for the film adaptation. The book has continued to sell after the film release. I have not read the book myself, or seen the film, which is said to be very similar to Japanese epic, Battle Royale.

I am one of those people who enjoy reading the book before seeing the film, although I will never be stupid enough to point out that books are better than films (honestly I get tired of hearing this).The two media are completely different and the audience should be searching for different qualities in each, in my opinion.

Recently, I have had a break from fiction and am reading through the 50 Economic Ideas ebook by Edmund Conway. Working as an intern in a business consulting agency it was recommended and I actually rather enjoyed it. It spells out the basics one needs to understand when working in finance. I have found that reading through this on an ebook makes much more sense than paper-back. Simply because I need this information close to hand if I ever find myself unstuck needing good business advice. I would rather subtly whip this out my pocket, than lug a book out my bag and struggle to find the right page. Navigating through ebooks is easy, especially with an interactive contents page.

Its reasons like this why I think the days of paper-book sales are numbered. Don’t get me wrong, I love a good read on paper, but in this world we are looking for convenient entertainment and information. Out of a Kindle and a book, only one can offer both at once.

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